“Artists in Residency can really help bridge that gap.” “Why aren’t people releasing music around the time they’re playing their F1 event?” he asks, comparing it to the Super Bowl - for which artists frequently release new music in advance of their (televised) halftime performances. Since then, he’s noticed a disconnect between the live music and entertainment experiences at F1 races and what's broadcast on TV - as well as missed opportunity for artists. Will.i.am has been a huge F1 fan since the Peas performed at the first Singapore Grand Prix held at the Marina Bay Circuit in 2008. That was followed by “Let’s Go,” another F1-inspired track, which features J Balvin.

The role led the Black Eyed Peas’ member to release his first solo single in over a decade: “The Formula,” featuring Lil Wayne. This year, Will.i.am became Formula One’s first Global Artist in Residence, which he pitched to Formula One Group CEO Stefano Domenicali as a series of musical collaborations celebrating the sport as well as an opportunity to bring the concert aspect of F1 to a global audience - not just the ticket holders lucky enough to see it live.

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